Where Did Virginia Is For Lovers Come From
Camila Farah
The wildly successful marketing slogan based on that theme was created in 1969 by the richmond advertising agency martin woltz inc now known as the martin agency.
In 2012 advertising age called virginia is for lovers one of the most iconic ad campaigns in the past 50 years. Out of the 9 3 million personalized plates on the roads of america about one in 10 are in virginia according to a 2007 study by the american association of motor vehicle administrators. When we sent him to camp he was homesick. Virginia is for lovers is the tourism and travel slogan of the u s.
He saw it while walking the dog in the neighborhood. Of richmond virginia came up with the slogan after winning the virginia state travel account in 1968. This is my husband s first griefheart donation. You ll get monthly travel inspiration insider tips and itineraries to help you plan your best virginia vacation yet.
In 1969 i returned to virginia with my almost 12 year old son john. Used since 1969 1 it has become a well recognized and often imitated part of american jargon. For a beach ad it would read virginia is for beach lovers while for a historical attraction ad it might say virginia is for history lovers the approach would extend to all of virginia s attractions. Find out why virginia is for lovers.
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Sign up for virginia is for lovers emails now. For half of a century now virginia has been known far and wide as the destination for lovers. When we had to send him away for therapeutic boarding school he was homesick. In 1969 the virginia state travel service placed an advertisement in the july issue of modern bride magazine featuring a slogan that would later make advertising history.
This one resonates because charles loved richmond virginia. Virginia is for lovers officials at the state s travel service wanted young adults to be the next generation of virginia tourists and lovers seemed like the perfect theme to entice them. In total at the time of the study 16 percent of all license plates issued in virginia were personalized. We visited the eakle cemetery in a driving rain storm.
In 1969 copywriter robin mclaughlin proposed a tagline that played off a lovers theme. I wanted him to learn firsthand the way i did that virginia is for lovers of genealogy.
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